05 09

How to create a business plan for a clothing company

how to create a business plan for a clothing company To further take advantage of this insight, I’ll Be Denim will be launching a custom tailor option where users will be able to request custom fit jeans through an online portal.

The primary competition comes from three foreign brands namely Kuyichi, Hiut Denim, and Nudie Jeans, all which have been committed to sustainable fashion since the onset and are huge advocates for the organic cotton movement. The brand value proposition and differentiation will come from being an American brand with images of patriotism and ruggedness that shows both fashion forward thinking and a concern for the environment.

Primary means of marketing will be online through analytic-driven approaches like SEO and paid search, in addition to capitalizing on social channels like Instagram, Facebook, Twitter, and Pinterest. User generated content and engagement will be key as product pages will include Instagram photos and promote consumer pride in our products.

The organic cotton will be sourced from two mills, one based in Turkey and the other in Japan where it will be transformed to denim and dyed in natural indigo colors and shipped to our manufacturing and shipping partner DenimsR’Us in LA.

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