11 01

Sample of business analysis paper

PDF Sample Paper #1 - University of Arkansas at Little Rock

by Malik Sharrieff
Strategically plan your next business move.

Strategically plan your next business move.

playing chess image by Photosani from Fotolia.com

A strategic analysis for a business is one of the most basic and useful tools for strategic business planning. Often, a strategic analysis will be referred to as a SWOT analysis; this is an acronym for the major divisions of the analysis: Strengths, Weaknesses, Opportunities, and Threats. Within these four areas, you will define your organization’s position relative to the competition and operational environments. While many believe it is best used at the organizational level, when properly implemented, a SWOT analysis will often return targeted, productive results at division or departmental levels of business.

Writing a Strategic Analysis for Business Organizations

1. Define your problem or goal that necessitates the analysis. Some examples might include: how can we gain competitive market share; how can we build our company image, or how can we refine our logistic, production, or operational systems. A clear definition of what issue the strategic analysis should answer will help guide your effort toward success. Don’t forget to identify what portions of the business entity will be instrumental in the analysis. Often, business leaders will attempt to analyze the whole company; focusing on the specific departments that will impact or be impacted most by the issue will result in solutions that are more targeted and relevant.

2. Gather the information needed to assess the strengths and weaknesses of your firm regarding the issue or problem at hand. You can conduct observational studies or one-on-one interviews, and/or assemble qualified teams to brainstorm and report on these areas. Some strengths could be: staff, skills, property or location, financial resources, or processes (quality control, for example). Weaknesses might include: lack of any relevant strengths or capacities to obtain them (like poor credit/inability to obtain expansion financing).

3. Define what the potential opportunities and threats may be within the scope of the problem you are trying to solve. It is usually best to assemble a team composed of individuals within the firm with relevant knowledge regarding the departments and competitive environments that will be key to managing the issue and implementing the solution. This team would then identify the opportunities and threats to the firm’s efforts that exist within the firm as well as in the external, competitive environment. Some examples of opportunities could include: changes in government regulations, shifts in public opinion, or price reductions on (or the finding of alternative sources) of raw materials. Examples of potential threats could include the same items just listed if the effect is a negative one in relation to the company (that is, if public opinion turns against your industry, product, or company).

4. Review the results of your analysis. It might be helpful to chart your findings with a section each on the company's strengths, weaknesses, opportunities, and threats. Use the information derived from the analysis to define how to best use your strengths, remedy your weaknesses, optimize any predicted opportunities, and counter any perceived threats.


  • Strategic analyses are subjective by nature; be certain that in developing and analyzing your results you are as honest and to the point as possible.

About the Author

Malik Sharrieff is a marketing and business communications professional in New Orleans. He has more than 15 years of experience in marketing, public relations and customer relationship management; over eight years of experience as an academic writer; and as an online journalist for two years.

Suggest an Article Correction


  1. Dataxiqegowebo

    1st Daily overdraft fee out of my account yesterday.guessing paper statements will be longer now with 31 additional entries?

  2. Lajaguyocaq

    If you had to pick a key recent paper to use for critical appraisal teaching of med students, which one would it be?

  3. Polisohocuruf

    Un position paper molto interessante: The Harmful Consequences of Postel"s Maxim

  4. Jebamonigujeto

    Sentimental and sensitive, even if it just a piece of paper from someone who he cares about, he will take really good care of it.- KEY

  5. Qevoxeloguw

    Sample Thesis Paper Summary on Micro and Macro Economics of Fashion in UAE

  6. Zuqibosoz

    Did you guys bomb that with a bunch of paper planes?

  7. Qifohuhiz

    To address challenges facing persons with disabilities, Cabinet approved the White Paper on the Rights of Persons with Disabilities in 2015

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>