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Online business plan template canada

Our interactive Business Plan Writer has been designed to simplify the business planning process. Not only is this tool dynamic, allowing you to customize your plan, we’ve also provided tips & tricks and plenty of examples to guide you as you write.

We understand that writing a business plan can be a daunting experience. You have a great idea, loads of experience in the industry, but you’ve never had to produce a document like this before…Don’t worry!

We’re here to help you create a business plan that is well structured to aid you in securing the financing you may need to get your business off the ground.

We’ve created a process that is easy to start AND finish.

Start Writing

Keep it Simple

We’ve simplified our business plan writer to the bare minimum to start. As needed, you can drag and drop additional sections into your plan.


Welcome to the TD Canada Trust Business Planner

This easy-to-use ONLINE Business Planning guide will take you through the steps needed to create a business plan. It can help you prepare a business plan for your company, no matter what size. If you have an established business, you will be able to test possible scenarios or prepare comprehensive business plans to support your banking needs. If you are thinking about, or are in the process of establishing a new business the TD Canada Trust online Business Planner can help you and your Account Manager, Small Business consider all important variables.

Online makes it easy:

  • Step-by-step instructions
  • Automatic calculations
  • Print or save
  • Complete over several sessions

Start My Business Planner

Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever. But in an era where technology is always a part of our lives, you need to make your business idea, model and planning stand out if you want to succeed in the long run.

"People have completely shifted the way that they relate to their technology," says Jon Burg, a senior social engineer who works with Fortune 100 companies on emerging technologies at Digitas. "People are no longer looking at their computers as a screen or a mobile phone as just their phone. Rather, they're looking at it as a gateway to their life. What does that mean? It means there are new opportunities for marketers and entrepreneurs to talk to people in a new environment in a more meaningful manner.

When it comes to planning, it's all about your understanding of the target market (as it always has been), but these days its much more reliant upon your willingness to adapt and change.

Business Plan for an Online Business: Deciding What Business to Build

"Don't think of the formal business plan until you actually need it," notes Tim Berry, president and founder of Palo Alto Software, the maker of Business Plan Pro software, who blogs at bplans.com and is the author of Plan-As-You-Go Business Plans. "If you grow as a company, you'll need it then in what is called the business plan event. But it's much less formal then it was in years past, and more pragmatic. Do each part of the business plan when you need it, and don't worry about such formality up front.

Dig Deeper: Business Plan PowerPoint Template

Business Plan for an Online Business: Set Up a Review Schedule (Be Open to Change)

You should never complete any business planning without a review schedule, but it has become increasingly important to do it earlier and more often. Why worry about the subtleties of an executive summary, language or a market analysis if you don't have the most important element for actually using and working a plan? What matters is the planning for the future, not just the formal plan.

This is part of the premise behind Berry's new book, and as he says, "Doing a plan is beneficial to get all of your thoughts on paper, but that one-time process is nothing compared to the ongoing planning process and changes you undergo as a business.



Dig Deeper: Business Plan Checklist

Business Plan for an Online Business: Define Your Business Objectives and Personality

From a very basic level, you need to identify what your goals are as a business. What are you selling, where does it fit within the market, and what is its price in comparison? If you're not a transactional site, you'll still want to define how you plan to make money, whether that's via advertising, traffic and visitors, etc. How do you envision your site being successful, because the definition of success will differ for each entrepreneur and business type?

Dig Deeper: The One Day Business Plan Worksheet

Business Plan for an Online Business: Complete Your Financial And Management Summary

You need to outline what kind of experience your management team has and also any financing that you already have lined up.

While sales, revenue, and established users will be catchy in a business plan, you also want to describe how much capital you already have and will need, what the cost of operation will be, and what type of accounting you plan on utilizing.

"The beauty of starting an online business, if you don't have hard sales numbers," says Berry, "is that you can at least get the site up and live, get a module, get going in a way that is more practical and more close to reality than it was in the past to show potential investors what they're spending on."

Dig Deeper: Financial Projections Model


Business Plan for an Online Business: Measure the Market and the Metrics

Focus specifically on the demographics and users you're looking to hit with your new business, and how your price and costs might compare with what the market wants to pay.

If you can find a way to show that you have innovative ideas and marketing strategies, you're a step ahead. And in today's business landscape, those innovative ideas must include a social media strategy (yes, Facebook, Twitter and more).

"I love the word personality when it comes to finding your personality in the social space," says Brendan Gallagher, the VP/Group Creative Director for Emerging Technologies at Digitas. " Using social media to evangelize a category or vertical that is your product is an important piece to this, because that's how you find influencers. And when you find influencers, that's how you find people who are related that are around things you make or can help identify the impact its going to have on society.

"Online sentiment and what customers are saying is certainly important," says Burg, "but it doesn't tell you whether people are purchasing your goods. The best way to measure success is by taking note of how you are performing with people you already have a relationship with. That gives you a great idea of how effective your business actually is performing.

Dig Deeper: Write a Marketing Analysis That Will Simply Dazzle

Business Plan for an Online Business: Don't Forget an Exit Plan

This strategy goes along with the first pillar above, but as important as planning a regular review strategy is, planning how you exit your business is just as important as how you start it.

Whether you're just starting a business or have been in operation for a while, a comprehensive business plan is essential for your company's success and growth and can help you:

  • Identify your competitive advantages
  • Set your goals
  • Manage and grow your business

Once it’s complete, you’ll have an important source of information about your business that you can share with your TD Canada Trust Business Specialist, business partners, potential investors or suppliers.

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